Tag Archives: Stonier

New Releases

Over the past couple days, the have been some major releases in the type industry.
Neutraface Slab
Neutraface Slab
I’m greatly enjoying the trend of creating a serif and sans versions of typefaces. It has been one of the many reasons of why I love Scala so much. It will be interesting to see how this gorgeous face will be used. It is quite classy, elegant and charming, not to mention versatile. It seems to be a more industrial/geometric alternative to Archer while maintaining a wonderful individuality. It almost seems like a direct move to compete with Hoefler & Frere-Jones. The character of the typeface shifts quite a bit from the sans version of this font and can’t wait to see them paired next to each other.

Sentinel
Picture 3
A beautiful and very legible clarendon serif typeface that feels contemporary while classic at the same time.

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Christoph Niemann: I LEGO NY

Christoph Niemann is a brilliant illustrator. His work is always so clever that it often sparks jealousy among creatives alike. This work especially reminds me of the beauty of a child’s mind and the ability to see beyond the limits of wordly relationships. Play allows us to find new and multiple meaning in the abstract. Enjoy.

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Megan Corkrey, Type Designer, on American Idol Salt Lake City Audition Video

Thanks to Claus Eggers Sørensen (clauses on Typophile), I was informed of a type designer on American Idol and actually being quite good. She’ll be one to watch…

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Small Town Hero or a Fish Too Big For Its Own Pond?

In a small gathering of business owners and entrepreneurs that I was part of last week, I was especially intrigued in a part of our discussion. The owner of a company who understands the importance of professional design and branding, brought up that now that their newsletter looks professional, it no longer feels like they are a small town company. His fear is that his client-base of the small town is being turned away by the idea that the company is too big.

The small town customer comes to the small town company often because of the fact that they are a small town company. But what happens when the company doesn’t look like a small town company? Can it actually bad for a company’s brand to look professional? Even if the company provides a higher level of quality in service while remaining a small town company?

It seems to me that there are two ways to approach this conundrum. One way is to refocus the brand in a way to not necessarily pull back in quality, but shift the message providing a strong focus on the town and the people being affected. The other way would be to actually reach out and grow to a size that is accurately being represented.

But where did this correlation of size of a company and the level of professionalism in the design of a company’s materials come from? When did this happen? Did this actually come from larger company’s having the budget to pay a designer or a studio to create their materials rather than a neighbor’s daughter who has photoshop? I’m very interested in what your thoughts are.

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Paula Scher Gets Serious for TED

An interesting lecture on what may be more easily understood as self-experimentation/exploration versus following pre-existing norms.

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Happy Birthday to Me

 

happy birthday

Today marks one full year in which this blog had its first post. Thank you very much for following this blog. I hope it’s been as good for you as it has for me.

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