Tag Archives: branding

Paul Stonier Design is taking on some very exciting projects

Paul Stonier DesignIt’s a very exciting time at Paul Stonier Design in Elmira, NY. I’m finishing up on a fantastic new website design and a couple fun branding projects that I can’t wait to show you.

The website was done in conjunction with Marc Rubin Associates. We also teamed with the great group of ladies in Corning, NY from the Satori Group. It should launch within the next week.

The branding projects are also just about to be ready. Keep your eyes peeled.

Advertisements

Leave a comment

Filed under Branding, Graphic Design, Web Design

Small Town Hero or a Fish Too Big For Its Own Pond?

In a small gathering of business owners and entrepreneurs that I was part of last week, I was especially intrigued in a part of our discussion. The owner of a company who understands the importance of professional design and branding, brought up that now that their newsletter looks professional, it no longer feels like they are a small town company. His fear is that his client-base of the small town is being turned away by the idea that the company is too big.

The small town customer comes to the small town company often because of the fact that they are a small town company. But what happens when the company doesn’t look like a small town company? Can it actually bad for a company’s brand to look professional? Even if the company provides a higher level of quality in service while remaining a small town company?

It seems to me that there are two ways to approach this conundrum. One way is to refocus the brand in a way to not necessarily pull back in quality, but shift the message providing a strong focus on the town and the people being affected. The other way would be to actually reach out and grow to a size that is accurately being represented.

But where did this correlation of size of a company and the level of professionalism in the design of a company’s materials come from? When did this happen? Did this actually come from larger company’s having the budget to pay a designer or a studio to create their materials rather than a neighbor’s daughter who has photoshop? I’m very interested in what your thoughts are.

2 Comments

Filed under Uncategorized

Gary Vaynerchuk: Jets Fan and Thunder Bringer

Gary V
I came upon the world of the Vaynernation through using Cork’d to find a review of a wine. It was a pretty nice site. It got the job done. Then on there I saw a link to WineLibraryTV, a video blog where Mr. Vaynerchuk tastes a few wines each today. One video was all it took to get me hooked. Over the past several months, I’ve been religiously watching each episode. It’s a great way to learn about a subject that I knew a little about and wanted to know more. Over the past couple weeks, I began actually following Gary a bit more closely through Twitter and chatting on UStream. It was then that I realized how smart he was in taking advantage of these resources to keep in touch with his fan-base. He can post on Twitter that he’ll be on a show and hundreds of people will log on to chat with him. Doing so has done a variety of this to develop his personal brand that is further expressed at GaryVaynerchuk.com, where he provides his thoughts and advice on building a business and personal branding.

I highly recommend you follow Gary. You’ll definitely be entertained and you might just learn a thing or two.



P.S. Kerry Rhodes ftw.

2 Comments

Filed under Uncategorized

Waking the Dragon

So, after a long series of excuses that I could give for not posting, I’ve decided to finally catch up with updating this beloved blog. I have some good stuff to come, so watch for it. Thank you, to everyone who reads this.

Leave a comment

Filed under Uncategorized

Guys and Shopping Habits


The article in today’s AdAge touched on an interesting point that men are excluded from the target audience when it comes to most products in the grocery store. The products that are targeted towards men, they know pretty well. hmmm this would have been an interesting target for a project.

Leave a comment

Filed under Uncategorized