Motivation in a Cup

I always think it’s great when branding is done all the way down to the product is used in. It’s not too hard to figure out that people drink coffee to get them going in the morning, usually to head to the office or at the office, but the reminders on the cups of what they are doing shapes the experience for the customer to attach a great perception of this brand. This story doesn’t need some cheery barista or some Columbian guy out in the hills, just good ole caffeine doing its job. These coffee cups accompany an innovative design for Union Coffee as it’s discussed on this great packaging design blog.The Die Line

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