January 21, 2008...2:14 pm
Staples Annual Report
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Robert Holmkvist design Staples’ 2007 Annual Report with some great experiental goodies including a metal binding holding the pages together, tabs for sections, and a letter from the president in an envelope. This must have cost a pretty penny and it doesn’t seem to represent the Staples brand very accurately. I found this at this new blog: TypeNeu
2 Comments
January 21, 2008 at 3:23 pm
I must confess I think it is a great idea and piece of work.
I was interested in your comment about it not representing the staples brand very accurately. I quite like the idea of the jiffy envelope and metal binder!
Chris from rawstylus.wordpress.com
January 21, 2008 at 10:35 pm
I agree. It’s a great idea, but their brand isn’t bubbly, energetic, creative and free-spirit like the design portrays them too be. They’re a relaxed corporate office retailer.
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